Website redesign in Nashville that keeps your rankings
Your website should be your best salesperson. If yours looks dated, loads slow, or gets traffic and no calls, it’s sending customers somewhere else. Our Nashville website redesign starts with an audit, keeps what already ranks and fixes what’s losing you leads.
Signs it’s time for a redesign
It looks dated next to your competitors
Customers compare you in seconds. An old looking site makes a good business look small.
It’s slow on phones
Your customers are searching on their phones. If the page drags, they hit back and call someone else.
The site doesn’t bring in calls
You get visitors, maybe even rankings, but the phone stays quiet.
You can’t update it yourself
Every small change means waiting on someone, so the site never changes.
Your copy is baked into images
Google can’t read text inside a picture, and neither can a screen reader.
You have no tracking
You can’t tell which pages bring in leads, so you can’t fix the ones that don’t.
Your forms go nowhere
A form that never reaches your inbox is a lead you paid for and lost.
What the free audit checks
Before we touch anything, we find out what your current site is doing wrong. The audit looks at:
- Headings and page structure
- Page speed
- Mobile layout
- Meta titles, descriptions and schema
- Analytics and conversion tracking
- Forms
- Thin pages without enough copy to rank
Here’s the kind of thing we find. Service pages with no H1 heading. Copy trapped inside images where Google can’t read it. Sites running with no analytics at all, so the owner has no idea what’s working. You get the findings in plain language.
How we redesign without losing your rankings
Crawl the old site
We record every page, title and URL on your current site so nothing gets lost.
Map every old URL
Each old page gets matched to its new home before we build a thing.
Keep what ranks
Pages that already bring in search traffic keep their content and their URL wherever we can.
Redirect the rest
Anything that moves gets a 301 redirect, so visitors and Google land on the right page and your rankings carry over.
Launch on staging first
We build and test the new site on a private staging copy while your current site stays live.
Cut over cleanly
We point your domain to the new site without touching your email.
Recent work
Website redesign questions
Will I lose my Google rankings?
A redesign done our way protects the rankings you’ve earned. We crawl your current site, keep the pages that rank and 301 redirect every old URL that changes, so search engines and visitors land on the right page. Rankings usually drop after a redesign because someone skipped the redirects. We don’t skip them.
How long does a redesign take?
Most redesigns take about two weeks. Larger sites, heavy customization and pages that need new copy can add time. You get a schedule with your quote. The audit comes first, so the timeline is based on what your site actually needs rather than a guess.
What happens to my email and domain?
You keep both, and your email keeps working. We build the new site on staging while your current site stays live, then point your domain to the new site without touching your email settings. Your customers can still reach you the whole way through launch.
Can you keep my existing content?
Yes. Content that ranks or brings in leads stays. Pages that are thin, outdated or trapped inside images get rewritten so customers and Google can read them. The audit tells us which pages are which before any work begins, so nothing good gets thrown out by accident.
Find out what your current site is getting wrong
Get a full marketing audit, starting with your current website. We’ll show you what’s costing you leads and what we’d fix first, and you’ll hear it straight from Justin. Prefer the phone? Call (615) 881-2112.